Erika’s Rockin New Jersey Bagels is a deli that opened in October in University Commons.
The owner, Dawn Hitches, and her daughter moved to Myrtle Beach two years ago from New Jersey. Hitches quickly realized there were not many bagel shops in the area. So, on Oct. 17, she opened her own family shop.
“We’re coming from New Jersey where there’s one on every corner,” said Hitches.
Hitches opened the shop off Highway 501, anticipating much traffic as their shop is located across from CCU and HGTC. Also, the industry is right behind them, so visitors can grab food on their way to work. This is currently Hitches’ only shop, but she is open to expanding into new locations.
Hitches named the bagel shop after her only child, Erika. The word “Rockin” in the name comes from Erika’s love for music. Inside the shop the walls are decorated with memorabilia of musicians and bands, including the Jonas Brothers and Lady Antebellum.
The shop has also made it convenient for those who work in the University Commons.
Chelsea Brown, a senior at HGTC, said, “They picked a good spot, especially because they’re a forefront coming down the road. They’re also really reasonable compared to other bagel shops.”
Aside from bagels, the shop also serves lunch items. Hot dogs, sandwiches, and sliders are some of the items that customers can choose from.
When I visited, I had a bagel with bacon, egg, and cheese, along with a salted caramel cold brew coffee. I very much enjoyed my breakfast, as it also kept me full for a few hours, preventing me from snacking.
The shop is open every day from 6:30 a.m. to 2:30 p.m. They offer student discounts daily and a 10% military discount on Mondays.
Next time you’re craving a bagel, head over to Erika’s!